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    Digital Innovation

    Posted on May 29, 2012 by admin in Articles

    Digital Innovation

    Generally, distinction is made in the literature between ‘invention’ and ‘innovation’ where invention is an idea or new product that may or may not have economic value while innovation is the process through which invention moves into usable form and is commercialised (Lundvall, 1988; King et al, 1994; Arthur, 2006). This paper concerns with digital innovation that can be defined as “innovations that are enabled by information and communication technologies and lead to the creation of novel products and services” (Yoo et al., forthcoming: 4). It is appropriate here to define digitisation as “the processing, storing, communicating and representing of all types of information using strings of ones and zeros” (Yoo et al., forthcoming: 3)......

    BBC - Strategic Analysis

    Posted on May 29, 2012 by admin in Articles

    Introduction

    This paper attempts to analyse the strategy followed by BBC over the last decade…

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